A Faster Sales Cycle

How to Stay Positive in a “Challenging” World

At our peak in 2007 and part of 2008, our Sales Cycle was 6 weeks. This cycle is from the time we get the lead, until we are paid. Our clients were approving their design in days, sometimes weeks. In late 2008 this started to shift and by mid 2009, our Sales Cycle had become 9 months. This was due to people delaying the decision to buy, builders not putting in closets until the house was sold, or those that did buy took a month or more to finalize the designs. I am happy to see this Sales Cycle dropping to 2 months now. We are finding that when people are calling, they are ready to buy and only take a week or two to finalize the designs. This is a good sign, and I believe it will continue, unless something scares us, like a terrorist attack, a shortage of …

I am looking forward to the rest of 2010, and believe that there is pent up demand. It is now up to us to work hard to tell our story and gain market share.